About SOHR

Who We Are

Bridging The Gap For Artistes

SOHR solves a fundamental problem in the creative industry: the gap between raw talent and mainstream success. Many young creatives in Nigeria and Africa have marketable talent but lack the structure, funding, and strategic guidance to break into the mainstream. The industry is dominated by gatekeepers, unpredictable opportunities, and a lack of sustainable artist development. Talents often struggle with poor monetization, inadequate branding, and limited access to high-quality production resources.

SOHR exists to change the narrative by providing a structured Platform for Elevation—where talented individuals receive investment, strategy, and the right environment to thrive. Through talent partnerships, music marketing, coaching, and access to production resources, SOHR bridges the gap between potential and mainstream success.

Beyond business, SOHR prioritizes the well-being and long-term growth of creatives, ensuring they build meaningful and financially rewarding careers. By creating a strong community of talent and supporters, SOHR is not just breaking stars—it’s making them unstoppable.

What We Do

SOHR Label Services

We build people, not just profiles.

Talent Development & Management

At SOHR, talent development isn’t a buzzword—it’s the foundation. We work with raw, gifted individuals who have the potential to lead Africa’s next creative wave. Our approach is long-term and hands-on, combining personalized coaching, strategic career mapping, and structured mentorship.

We help artists define who they are, what they stand for, and how to position themselves in a crowded market. From goal setting to team building, from personal branding to emotional resilience, SOHR gives creatives the tools and support they need to evolve into professionals with purpose.

Where sound meets strategy.

Music Production & Creative Direction

Our production process is designed to elevate—not just create. At SOHR, we guide artists through the full music-making journey, from idea to impact. This includes songwriting support, beat selection, studio recording, vocal arrangement, mixing, and mastering—all handled in an environment that inspires bold, authentic expression.

But we don’t stop at sound. We develop full creative direction for each project—shaping the visual identity, rollout strategy, and storytelling approach to ensure each release is more than just a song; it’s a cultural moment.

We don’t just launch talent—we position it to thrive

Brand Strategy & Visibility (PR/Marketing)

In today’s digital-first world, visibility is everything—but visibility without strategy is noise. SOHR crafts tailored PR and marketing campaigns that cut through the clutter and put our artists in front of the right audiences. From social content and digital storytelling to press coverage, influencer outreach, and strategic partnerships, we build narratives that resonate. We leverage both traditional and new media to position our talents not just as entertainers, but as cultural voices. Our goal isn’t just hype. It’s longevity, relevance, and connection. We make sure the world doesn’t just hear our artists—they remember them.