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News

SOHR’s Vision in Action – Emaem’s A Star Now Tour Launches Nationwide

From the studio to the stage, SOHR pushes its first act into the spotlight with a 3-city tour powered by purpose. In line with its mission to provide structured elevation, SOHR has launched the A Star Now Tour, a 3-city series that brings Emaem’s music directly to fans. The tour schedule includes: Lagos: “The Homecoming” – Kicking off in the city that shaped him. Abuja: “Vibes & Vision” – A creative night that blends music and meaning. Port Harcourt:...

SOHR Celebrates Emaem’s Birthday – A Star Shines Brighter

SOHR honors its rising talent @emaemszn on his birthday, celebrating not just the person but the purpose behind the platform. SOHR Collective recently lit up its Instagram timeline with a heartfelt tribute to Emaem, the first artist under its talent development wing. On his birthday, the platform wrote: “You're A STAR NOW and always. Happy Birthday @emaemszn. We’re just getting started.” It wasn’t just a birthday post. It was a moment of reflection and reaffirmation of SOHR’s...

Behind the Hits – Emaem Unpacks A Star Now EP

In A Star Now, Emaem goes beyond performance—he delivers a piece of his soul. Backed by SOHR’s full production and strategic resources, the EP showcases a layered journey of self-discovery, pain, and perseverance. From Uyo to Lagos, his story is one many can relate to but few have voiced with such honesty. Published in The Guardian, the article charts Emaem Major Atat’s rise from secondary-school rapper in Uyo to releasing his debut EP, A Star Now Featuring...